Aroma (fragrance ya parfum ke naam se bhi likha hota hai) basically scent ke liye add kiye jaate hain taaki product ko accha smell aaye ya base ingredients ki smell ko mask kiya jaa sake. Iski koi skincare benefit nahi hoti, bas sensory purpose ke liye hai aur product ko pleasant banata hai. Sensitive skin walon ko ye irritate kar sakta hai.