'Improves skin texture' ek general claim hai jo kisi ek ingredient ke baare mein nahi balki kayi tarah ke actives jaise exfoliants, humectants, retinoids ke baare mein baat karta hai. Ye sab ingredients skin ke surface ko smooth karte hain, roughness ko kam karte hain aur skin feel ko refine karte hain. Basically jo bhi ingredient skin ko smooth aur soft banata hai, usse 'texture improve hona' kehte hain.