Below is every ingredient in Plum 10Percent Niacinamide Face Serum With Rice Water For Clear Bright Skin explained, its standout actives, and the side effects reported in research for those actives — analysed for Indian skin.
Flags derived from the ingredient list using dermatology reference data (fungal-acne substrate, comedogenicity, EU allergens). General guidance, not a diagnosis.
Answers are derived from the printed ingredient list and dermatology reference data — general guidance, not a diagnosis or a therapeutic claim.
Niacinamide (vitamin B3) is a water-soluble active that supports the skin barrier, regulates sebum, brightens hyperpigmentation, and reduces inflammation. It is widely tolerated across skin types and used in concentrations commonly ranging from 2% to 10%.
Oryza Sativa (rice) Extract is derived from rice and used in skincare for its antioxidant, soothing, and brightening properties, often attributed to ferulic acid, vitamin E, and gamma-oryzanol content. It is commonly included to support skin hydration and protect against environmental oxidative stress.
Rice Ferment Filtrate (often Saccharomyces/Rice Ferment Filtrate) is a fermentation-derived ingredient rich in amino acids, vitamins, and minerals that helps hydrate and condition skin while providing mild antioxidant benefits. It is commonly used in moisturizing and brightening formulations.
Caffeine is a topical active used in skincare for its antioxidant properties and ability to constrict blood vessels, which may temporarily reduce puffiness and the appearance of under-eye darkness. It is also studied for reducing localized fluid retention and protecting against UV-induced oxidative stress.
Glycyrrhiza Glabra (licorice) Root Extract is a botanical ingredient containing glycyrrhizin and glabridin, valued for its anti-inflammatory and skin-brightening properties. It is commonly used to calm irritation, reduce redness, and help fade hyperpigmentation by inhibiting tyrosinase activity.
Tocopheryl acetate is a stable, esterified form of vitamin E used in skincare as an antioxidant and conditioning agent. It is converted to active tocopherol in the skin, helping protect against oxidative stress and supporting the skin barrier.
Aggregated from the active ingredients in this product.
| Reported effect | How often | Notes |
|---|---|---|
| Irritation or sensitivity | Very rare | Purified water itself is essentially inert; rare reactions are attributable to contaminants or accompanying ingredients rather than water. |
| Transepidermal water loss aggravation in compromised skin | Rare | Evaporation of water from products may transiently increase dryness in very compromised skin barriers if occlusives are absent. |
| Mild transient flushing or redness | Uncommon | More likely at higher concentrations or in sensitive skin; usually subsides quickly. |
| Tingling, stinging, or burning sensation | Uncommon | Often associated with higher percentages or compromised barrier. |
| Contact irritation or itching | Rare | Generally dose-dependent and resolves with discontinuation. |
| Allergic contact dermatitis | Very rare | Documented in isolated case reports; true sensitization is unusual. |
| Contact irritation (mild redness or stinging) | Rare | Generally well tolerated; mild irritation possible in sensitive skin. |
| Cross-reactivity in individuals with rice/grain allergy | Very rare | Theoretical risk for those with known food allergies to rice. |
| Mild skin irritation | Rare | Occasional transient redness or discomfort, typically in sensitive skin. |
| Comedogenicity (pore clogging) | Uncommon | May contribute to breakouts in acne-prone individuals depending on formulation. |
| Mild irritation or stinging | Rare | Generally only with impure formulations or already compromised skin. |
| Acneiform breakouts / clogged pores | Rare | Low comedogenic rating, but acne-prone individuals may occasionally react. |
| Stickiness or tackiness on skin | Uncommon | Cosmetic feel issue rather than a true adverse reaction, more noticeable at higher concentrations. |
| Mild transient stinging or irritation | Uncommon | More likely on compromised or sensitive skin, especially at higher concentrations. |
| Skin dryness or tightness | Rare | Possible with high concentrations in leave-on products. |
| Redness or erythema | Uncommon | Typically mild and resolves after discontinuation. |
Frequencies reflect typical cosmetic use reported in the literature, not a guarantee for your skin.
| Ingredient | What it does |
|---|---|
| Aqua Solvent / vehicle | Aqua (water) is the most common base ingredient in skincare formulations, serving as a solvent that dissolves water-soluble components and forms the medium for emulsions. It has no direct treatment activity and primarily contributes to texture, spreadability, and product delivery. |
| Niacinamide Key active Cell-communicating / barrier-repair active | Niacinamide (vitamin B3) is a water-soluble active that supports the skin barrier, regulates sebum, brightens hyperpigmentation, and reduces inflammation. It is widely tolerated across skin types and used in concentrations commonly ranging from 2% to 10%. |
| Oryza Sativa Extract Key active Antioxidant / skin conditioning | Oryza Sativa (rice) Extract is derived from rice and used in skincare for its antioxidant, soothing, and brightening properties, often attributed to ferulic acid, vitamin E, and gamma-oryzanol content. It is commonly included to support skin hydration and protect against environmental oxidative stress. |
| Isodecyl Neopentanoate Emollient/skin-conditioning agent | Isodecyl Neopentanoate is a lightweight ester emollient used to soften skin and improve spreadability and texture in cosmetic formulations. It imparts a dry, silky feel and serves as a base ingredient rather than a treatment active. |
| Squalane Emollient / occlusive moisturizer | Squalane is a saturated, stable hydrocarbon derived from squalene (sourced from plants like olives or sugarcane, or shark liver) used as a lightweight emollient that softens skin and reinforces the skin barrier by reducing transepidermal water loss. It is well tolerated, non-comedogenic for most users, and serves as a base or carrier ingredient rather than a therapeutic active. |
| Sorbitol Humectant | Sorbitol is a sugar alcohol (polyol) used in skincare as a humectant and texture enhancer, drawing moisture into the skin and improving product spreadability. It is considered a base/formulation ingredient rather than a therapeutic active. |
| Pentylene Glycol Humectant / solvent / preservative-booster | Pentylene glycol is a glycol used in cosmetics as a humectant and solvent that also enhances the antimicrobial efficacy of formulations, helping reduce reliance on traditional preservatives. It improves skin hydration and aids the delivery and stability of other ingredients. |
| Hydrogenated Polyisobutene Emollient / occlusive | Hydrogenated Polyisobutene is a synthetic hydrocarbon emollient that imparts a smooth, non-greasy slip and forms an occlusive film to reduce transepidermal water loss. It is widely used as a lightweight alternative to mineral oil in moisturizers, lip products, and color cosmetics. |
| Rice Ferment Filtrate Key active Humectant / antioxidant | Rice Ferment Filtrate (often Saccharomyces/Rice Ferment Filtrate) is a fermentation-derived ingredient rich in amino acids, vitamins, and minerals that helps hydrate and condition skin while providing mild antioxidant benefits. It is commonly used in moisturizing and brightening formulations. |
| Butylene Glycol Humectant / solvent | Butylene glycol is a small diol commonly used in skincare as a humectant, solvent, and viscosity-reducing agent that helps dissolve other ingredients and improve skin feel. It is widely regarded as safe and non-sensitizing for the majority of users at cosmetic concentrations. |
| Rosa Damascena Flower Water Soothing/aromatic floral water (hydrosol) | Rosa Damascena Flower Water is a water-based distillate of damask rose petals used in skincare as a mild humectant, toner, and fragrance component. It provides light soothing and astringent properties but contributes minimal active treatment benefit. |
| Caffeine Key active Antioxidant / vasoconstrictor | Caffeine is a topical active used in skincare for its antioxidant properties and ability to constrict blood vessels, which may temporarily reduce puffiness and the appearance of under-eye darkness. It is also studied for reducing localized fluid retention and protecting against UV-induced oxidative stress. |
| Glycyrrhiza Glabra Root Extract Key active Soothing / brightening agent | Glycyrrhiza Glabra (licorice) Root Extract is a botanical ingredient containing glycyrrhizin and glabridin, valued for its anti-inflammatory and skin-brightening properties. It is commonly used to calm irritation, reduce redness, and help fade hyperpigmentation by inhibiting tyrosinase activity. |
| Glycerin Humectant | Glycerin is a widely used humectant that attracts and retains water in the skin, helping to hydrate the stratum corneum and support barrier function. It is considered safe and well-tolerated across most skin types and concentrations. |
| Acrylates Copolymer Film-former / texture enhancer | Acrylates Copolymer is a synthetic polymer used in skincare and cosmetics primarily as a film-forming agent, viscosity modifier, and to improve product texture and wear. It helps control sebum, provides a smooth feel, and stabilizes formulations. |
| VP/Polycarbamyl Polyglycol Ester Film-former / fixative | VP/Polycarbamyl Polyglycol Ester is a synthetic polymer used primarily as a film-forming and fixative agent in cosmetic formulations, helping to create a smooth, even layer on the skin or hair. It is considered a formulation/base ingredient rather than a treatment active. |
| Hydrolyzed Sesame Protein PG-Propyl Methylsilanediol Conditioning agent | Hydrolyzed Sesame Protein PG-Propyl Methylsilanediol is a silicone-modified hydrolyzed plant protein used in skincare and haircare to condition, improve surface smoothness, and enhance moisture retention. The silanediol component helps the protein adhere to skin and hair surfaces, forming a light conditioning film. |
| Benzyl Alcohol Preservative / solvent | Benzyl alcohol is an aromatic alcohol used primarily as a preservative and solvent in cosmetic formulations, and it also provides mild fragrance and viscosity-reducing properties. It is approved for use as a preservative at concentrations up to about 1% in leave-on and rinse-off products. |
| Hydroxyacetophenone Antioxidant / soothing agent | Hydroxyacetophenone (acetophenone-based compound, often 4'-hydroxyacetophenone) is used in skincare primarily as an antioxidant and skin-conditioning agent that can also enhance the stability and efficacy of preservative systems. It is valued for its soothing properties and helps neutralize free radicals while reducing potential irritation from other formulation components. |
| Caprylyl Glycol Humectant / skin-conditioning agent and preservative booster | Caprylyl glycol is a multifunctional emollient and humectant derived from caprylic acid that helps hydrate skin and enhance the efficacy of preservatives in formulations. It is widely used as a stabilizing and conditioning base ingredient rather than a therapeutic active. |
| Ethylhexyl Olivate Emollient | Ethylhexyl Olivate is an olive oil-derived ester (ethylhexyl alcohol and olive fatty acids) used as a skin-conditioning emollient that improves spreadability and provides a light, non-greasy skin feel. It functions primarily as a base/formulation ingredient rather than a therapeutic active. |
| Sodium Acrylates Copolymer Thickener / film-forming stabilizer | Sodium Acrylates Copolymer is a synthetic anionic polymer used to thicken, stabilize, and improve the texture of cosmetic formulations, often forming a smooth film on the skin. It functions primarily as a rheology modifier and emulsion stabilizer rather than a treatment active. |
| Polyglyceryl-4 Olivate Emulsifier/surfactant | Polyglyceryl-4 Olivate is a mild, plant-derived nonionic emulsifier produced from polyglycerin and olive oil fatty acids, used to blend oil and water phases and stabilize emulsions. It is valued as a gentle, biodegradable alternative to traditional ethoxylated emulsifiers. |
| Cyclodextrin Stabilizer / delivery carrier | Cyclodextrin is a cyclic oligosaccharide that forms inclusion complexes with hydrophobic molecules, used in skincare to stabilize, solubilize, and improve delivery of active ingredients while reducing odor and irritation. It functions primarily as a formulation aid rather than a direct skin-active. |
| Sodium Hyaluronate Humectant / hydrator | Sodium hyaluronate is the sodium salt of hyaluronic acid, a glycosaminoglycan that attracts and binds water to the skin to improve hydration and surface plumpness. Its lower molecular weight allows better penetration than native hyaluronic acid. |
| Tocopheryl Acetate Key active Antioxidant | Tocopheryl acetate is a stable, esterified form of vitamin E used in skincare as an antioxidant and conditioning agent. It is converted to active tocopherol in the skin, helping protect against oxidative stress and supporting the skin barrier. |
| Sodium Gluconate Chelating agent / skin-conditioning | Sodium gluconate is the sodium salt of gluconic acid used in skincare primarily as a chelating agent to bind metal ions and stabilize formulations, with secondary humectant and skin-conditioning properties. It is generally considered a base/formulation ingredient rather than an active treatment. |
Key active = does the main work. Ingredient explanations are drawn from public databases & literature.
Peer-reviewed papers on the active ingredients in this product, via PubMed.