Plumgoodness · 🇮🇳 India

10% Niacinamide & Rice Water Brightening Face Serum For Clear & Bright Skin

27 ingredients
What's in it

Below is every ingredient in 10% Niacinamide & Rice Water Brightening Face Serum For Clear & Bright Skin explained, its standout actives, and the side effects reported in research for those actives — analysed for Indian skin.

Suitability at a glance — for Indian skin

🍄 May trigger fungal acne
3 ingredient(s) can feed Malassezia — relevant in humid Indian weather
Pore-clogging risk: Low
Highest comedogenic rating 1/5 — matters for oily, acne-prone skin
Contains fragrance / allergens
Benzyl Alcohol
Contains drying alcohol
Benzyl Alcohol

Flags derived from the ingredient list using dermatology reference data (fungal-acne substrate, comedogenicity, EU allergens). General guidance, not a diagnosis.

Your questions, answered from the ingredient list

Is 10% Niacinamide & Rice Water Brightening Face Serum For Clear & Bright Skin fungal-acne safe?
Based on its listed ingredients, 10% Niacinamide & Rice Water Brightening Face Serum For Clear & Bright Skin contains 3 ingredient(s) reported to feed Malassezia (the yeast behind fungal acne): Ethylhexyl Olivate, Polyglyceryl-4 Olivate, Rice Ferment Filtrate. If you are fungal-acne prone, you may want to avoid these.
Does 10% Niacinamide & Rice Water Brightening Face Serum For Clear & Bright Skin contain fragrance?
Yes — 10% Niacinamide & Rice Water Brightening Face Serum For Clear & Bright Skin lists Benzyl Alcohol, which are fragrance ingredients or EU-declared allergens. Relevant if your skin is sensitive or reactive.
Will 10% Niacinamide & Rice Water Brightening Face Serum For Clear & Bright Skin clog pores?
The highest comedogenic rating among its listed ingredients is 1/5 (low). Comedogenicity matters most for oily, acne-prone skin in humid Indian weather; it is a property of ingredients in lab tests, not a guarantee either way.
Is 10% Niacinamide & Rice Water Brightening Face Serum For Clear & Bright Skin safe to use in pregnancy?
None of its listed ingredients are flagged for pregnancy caution in our reference data — but always confirm your full routine with your own doctor.
Does 10% Niacinamide & Rice Water Brightening Face Serum For Clear & Bright Skin contain drying alcohol?
Yes — it lists Benzyl Alcohol, volatile alcohol(s) that can dehydrate the skin barrier with frequent use.

Answers are derived from the printed ingredient list and dermatology reference data — general guidance, not a diagnosis or a therapeutic claim.

Key actives

Niacinamide
Cell-communicating / barrier-repair active

Niacinamide (vitamin B3) is a water-soluble active that supports the skin barrier, regulates sebum, brightens hyperpigmentation, and reduces inflammation. It is widely tolerated across skin types and used in concentrations commonly ranging from 2% to 10%.

Oryza Sativa (Rice) Extract
Antioxidant/skin-conditioning

Oryza Sativa (Rice) Extract is derived from rice and is used in skincare for its antioxidant, brightening, and soothing properties, owing to its content of ferulic acid, vitamins, and amino acids. It is often included to help even skin tone and provide mild moisturizing and barrier-supporting benefits.

Rice Ferment Filtrate
Humectant / antioxidant

Rice Ferment Filtrate (often Saccharomyces/Rice Ferment Filtrate) is a fermentation-derived ingredient rich in amino acids, vitamins, and minerals that helps hydrate and condition skin while providing mild antioxidant benefits. It is commonly used in moisturizing and brightening formulations.

Caffeine
Antioxidant / vasoconstrictor

Caffeine is a topical active used in skincare for its antioxidant properties and ability to constrict blood vessels, which may temporarily reduce puffiness and the appearance of under-eye darkness. It is also studied for reducing localized fluid retention and protecting against UV-induced oxidative stress.

Glycyrrhiza Glabra (Licorice) Root Extract
Brightening / anti-inflammatory antioxidant

Licorice root extract is a botanical ingredient valued in skincare for its skin-brightening and soothing properties, primarily attributed to compounds such as glabridin and liquiritin. It is used to help reduce hyperpigmentation, calm inflammation, and provide antioxidant protection.

Tocopheryl Acetate
Antioxidant

Tocopheryl acetate is a stable, esterified form of vitamin E used in skincare as an antioxidant and conditioning agent. It is converted to active tocopherol in the skin, helping protect against oxidative stress and supporting the skin barrier.

Side effects reported in research

Aggregated from the active ingredients in this product.

Reported effectHow oftenNotes
Irritation or sensitivityVery rarePurified water itself is essentially inert; rare reactions are attributable to contaminants or accompanying ingredients rather than water.
Transepidermal water loss aggravation in compromised skinRareEvaporation of water from products may transiently increase dryness in very compromised skin barriers if occlusives are absent.
Mild transient flushing or rednessUncommonMore likely at higher concentrations or in sensitive skin; usually subsides quickly.
Tingling, stinging, or burning sensationUncommonOften associated with higher percentages or compromised barrier.
Contact irritation or itchingRareGenerally dose-dependent and resolves with discontinuation.
Allergic contact dermatitisVery rareDocumented in isolated case reports; true sensitization is unusual.
Skin irritationRareMild stinging or irritation, more likely in sensitive skin or with concentrated extracts.
Contact urticariaVery rareReported in those with rice allergy; immediate hives on contact.
Mild skin irritationRareOccasional transient redness or discomfort, typically in sensitive skin.
Comedogenicity (pore clogging)UncommonMay contribute to breakouts in acne-prone individuals depending on formulation.
Mild irritation or stingingRareGenerally only with impure formulations or already compromised skin.
Acneiform breakouts / clogged poresRareLow comedogenic rating, but acne-prone individuals may occasionally react.
Stickiness or tackiness on skinUncommonCosmetic feel issue rather than a true adverse reaction, more noticeable at higher concentrations.
Mild transient stinging or irritationUncommonMore likely on compromised or sensitive skin, especially at higher concentrations.
Skin dryness or tightnessRarePossible with high concentrations in leave-on products.
Redness or erythemaUncommonTypically mild and resolves after discontinuation.

Frequencies reflect typical cosmetic use reported in the literature, not a guarantee for your skin.

Full ingredient breakdown

IngredientWhat it does
Aqua
Solvent / vehicle
Aqua (water) is the most common base ingredient in skincare formulations, serving as a solvent that dissolves water-soluble components and forms the medium for emulsions. It has no direct treatment activity and primarily contributes to texture, spreadability, and product delivery.
Niacinamide Key active
Cell-communicating / barrier-repair active
Niacinamide (vitamin B3) is a water-soluble active that supports the skin barrier, regulates sebum, brightens hyperpigmentation, and reduces inflammation. It is widely tolerated across skin types and used in concentrations commonly ranging from 2% to 10%.
Oryza Sativa (Rice) Extract Key active
Antioxidant/skin-conditioning
Oryza Sativa (Rice) Extract is derived from rice and is used in skincare for its antioxidant, brightening, and soothing properties, owing to its content of ferulic acid, vitamins, and amino acids. It is often included to help even skin tone and provide mild moisturizing and barrier-supporting benefits.
Isodecyl Neopentanoate
Emollient/skin-conditioning agent
Isodecyl Neopentanoate is a lightweight ester emollient used to soften skin and improve spreadability and texture in cosmetic formulations. It imparts a dry, silky feel and serves as a base ingredient rather than a treatment active.
Squalane
Emollient / occlusive moisturizer
Squalane is a saturated, stable hydrocarbon derived from squalene (sourced from plants like olives or sugarcane, or shark liver) used as a lightweight emollient that softens skin and reinforces the skin barrier by reducing transepidermal water loss. It is well tolerated, non-comedogenic for most users, and serves as a base or carrier ingredient rather than a therapeutic active.
Sorbitol
Humectant
Sorbitol is a sugar alcohol (polyol) used in skincare as a humectant and texture enhancer, drawing moisture into the skin and improving product spreadability. It is considered a base/formulation ingredient rather than a therapeutic active.
Pentylene Glycol
Humectant / solvent / preservative-booster
Pentylene glycol is a glycol used in cosmetics as a humectant and solvent that also enhances the antimicrobial efficacy of formulations, helping reduce reliance on traditional preservatives. It improves skin hydration and aids the delivery and stability of other ingredients.
Hydrogenated Polyisobutene
Emollient / occlusive
Hydrogenated Polyisobutene is a synthetic hydrocarbon emollient that imparts a smooth, non-greasy slip and forms an occlusive film to reduce transepidermal water loss. It is widely used as a lightweight alternative to mineral oil in moisturizers, lip products, and color cosmetics.
Rice Ferment Filtrate Key active
Humectant / antioxidant
Rice Ferment Filtrate (often Saccharomyces/Rice Ferment Filtrate) is a fermentation-derived ingredient rich in amino acids, vitamins, and minerals that helps hydrate and condition skin while providing mild antioxidant benefits. It is commonly used in moisturizing and brightening formulations.
Butylene Glycol
Humectant / solvent
Butylene glycol is a small diol commonly used in skincare as a humectant, solvent, and viscosity-reducing agent that helps dissolve other ingredients and improve skin feel. It is widely regarded as safe and non-sensitizing for the majority of users at cosmetic concentrations.
Rosa Damascena (Rose) Flower Water
Soothing/astringent floral water (hydrosol)
Rosa Damascena flower water is a hydrosol obtained from steam distillation of rose petals, used in skincare as a mild toning, soothing, and hydrating base ingredient with a pleasant fragrance. It also provides minor antioxidant and anti-inflammatory properties.
Caffeine Key active
Antioxidant / vasoconstrictor
Caffeine is a topical active used in skincare for its antioxidant properties and ability to constrict blood vessels, which may temporarily reduce puffiness and the appearance of under-eye darkness. It is also studied for reducing localized fluid retention and protecting against UV-induced oxidative stress.
Glycyrrhiza Glabra (Licorice) Root Extract Key active
Brightening / anti-inflammatory antioxidant
Licorice root extract is a botanical ingredient valued in skincare for its skin-brightening and soothing properties, primarily attributed to compounds such as glabridin and liquiritin. It is used to help reduce hyperpigmentation, calm inflammation, and provide antioxidant protection.
Glycerin
Humectant
Glycerin is a widely used humectant that attracts and retains water in the skin, helping to hydrate the stratum corneum and support barrier function. It is considered safe and well-tolerated across most skin types and concentrations.
Acrylates Copolymer
Film-former / texture enhancer
Acrylates Copolymer is a synthetic polymer used in skincare and cosmetics primarily as a film-forming agent, viscosity modifier, and to improve product texture and wear. It helps control sebum, provides a smooth feel, and stabilizes formulations.
VP/Polycarbamyl Polyglycol Ester
Film-former / fixative
VP/Polycarbamyl Polyglycol Ester is a synthetic polymer used primarily as a film-forming and fixative agent in cosmetic formulations, helping to create a smooth, even layer on the skin or hair. It is considered a formulation/base ingredient rather than a treatment active.
Hydrolyzed Sesame Protein PG-Propyl Methylsilanediol
Conditioning agent
Hydrolyzed Sesame Protein PG-Propyl Methylsilanediol is a silicone-modified hydrolyzed plant protein used in skincare and haircare to condition, improve surface smoothness, and enhance moisture retention. The silanediol component helps the protein adhere to skin and hair surfaces, forming a light conditioning film.
Benzyl Alcohol
Preservative / solvent
Benzyl alcohol is an aromatic alcohol used primarily as a preservative and solvent in cosmetic formulations, and it also provides mild fragrance and viscosity-reducing properties. It is approved for use as a preservative at concentrations up to about 1% in leave-on and rinse-off products.
Hydroxyacetophenone
Antioxidant / soothing agent
Hydroxyacetophenone (acetophenone-based compound, often 4'-hydroxyacetophenone) is used in skincare primarily as an antioxidant and skin-conditioning agent that can also enhance the stability and efficacy of preservative systems. It is valued for its soothing properties and helps neutralize free radicals while reducing potential irritation from other formulation components.
Caprylyl Glycol
Humectant / skin-conditioning agent and preservative booster
Caprylyl glycol is a multifunctional emollient and humectant derived from caprylic acid that helps hydrate skin and enhance the efficacy of preservatives in formulations. It is widely used as a stabilizing and conditioning base ingredient rather than a therapeutic active.
Ethylhexyl Olivate
Emollient
Ethylhexyl Olivate is an olive oil-derived ester (ethylhexyl alcohol and olive fatty acids) used as a skin-conditioning emollient that improves spreadability and provides a light, non-greasy skin feel. It functions primarily as a base/formulation ingredient rather than a therapeutic active.
Sodium Acrylates Copolymer
Thickener / film-forming stabilizer
Sodium Acrylates Copolymer is a synthetic anionic polymer used to thicken, stabilize, and improve the texture of cosmetic formulations, often forming a smooth film on the skin. It functions primarily as a rheology modifier and emulsion stabilizer rather than a treatment active.
Polyglyceryl-4 Olivate
Emulsifier/surfactant
Polyglyceryl-4 Olivate is a mild, plant-derived nonionic emulsifier produced from polyglycerin and olive oil fatty acids, used to blend oil and water phases and stabilize emulsions. It is valued as a gentle, biodegradable alternative to traditional ethoxylated emulsifiers.
Cyclodextrin
Stabilizer / delivery carrier
Cyclodextrin is a cyclic oligosaccharide that forms inclusion complexes with hydrophobic molecules, used in skincare to stabilize, solubilize, and improve delivery of active ingredients while reducing odor and irritation. It functions primarily as a formulation aid rather than a direct skin-active.
Sodium Hyaluronate
Humectant / hydrator
Sodium hyaluronate is the sodium salt of hyaluronic acid, a glycosaminoglycan that attracts and binds water to the skin to improve hydration and surface plumpness. Its lower molecular weight allows better penetration than native hyaluronic acid.
Tocopheryl Acetate Key active
Antioxidant
Tocopheryl acetate is a stable, esterified form of vitamin E used in skincare as an antioxidant and conditioning agent. It is converted to active tocopherol in the skin, helping protect against oxidative stress and supporting the skin barrier.
Sodium Gluconate
Chelating agent / skin-conditioning
Sodium gluconate is the sodium salt of gluconic acid used in skincare primarily as a chelating agent to bind metal ions and stabilize formulations, with secondary humectant and skin-conditioning properties. It is generally considered a base/formulation ingredient rather than an active treatment.

Key active = does the main work. Ingredient explanations are drawn from public databases & literature.

From published literature

Peer-reviewed papers on the active ingredients in this product, via PubMed.

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