PVP (polyvinylpyrrolidone) ek synthetic water-soluble polymer hai jo skincare aur cosmetics mein film-forming agent, binder aur viscosity adjuster ke taur par use hota hai. Isse hair styling products, mascaras aur kuch topical formulations mein commonly paya jata hai. Yeh skin par ek light protective layer banata hai aur product ko smooth texture deta hai.